Toto is an online retailer of young girls’ party shoes and associated gifts and accessories.

Around 75% of sales are made through Amazon, with the remainder through eBay and the Toto website.

Shoe design is outsourced to an expert team and all production is carried out in China. Stock is held by the UK importer and called off weekly/fortnightly by Toto as required.

Offers invited

Offers are invited to acquire the trading assets and goodwill. Toto would represent a valuable acquisition for a similar online business trading in the same or related sectors.

Reasons for sale

The owners have recently reviewed their future options and having established the business at its present level have agreed that it will have improved potential for growth as part of a larger organisation with greater marketing resources.


  • Established brand and online presence
  • Easily re-locatable
  • Award winning design team
  • Trustpilot score of 4.9
  • Amazon customer reviews between 4 and 5 stars
  • Significant scope for growth


Year ended 29 December2019 Actual £’0002020 Actual £’0002021 Draft £’000
Cost of goods sold(109)(101)(104)
Gross profit685051
If you have any questions or would like to discuss the opportunity further, please get in touch using the button below.
Jim Akrill

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